A beginning, a birth.
The brand’s first collection is a manifesto of its identity — an original image that defines its essence. Inspired by Fès, a cradle of culture and home to the world’s first university founded by a woman, it celebrates purity, knowledge, and elegance.
The ivory silk, traditional Moroccan motifs, and refined lines give shape to an authentic, timeless femininity, paving the way for a narrative rooted in tradition and guided by a contemporary vision.